Video as a tool for student counselling in Higher Education

Abstract

This study focuses on the use of video as an educational support tool for higher education, especially in the field of Business Administration Studies. The study refers to the contribution of video to the achievement of counselling purposes through the creation and evaluation of scenarios. The results confirm the power and attractiveness of the moving picture in the production of meanings that increase the effectiveness of the counselling and guidance process. Due to this effective integration of video in the counseling process, there is also a shift in existing knowledge and, in part and in the affirmative, a chain of dependencies between initial knowledge/attitude, the effectiveness of video, motivation and new knowledge/attitude. This study promotes the use of video in the field of counselling in Economics and Management and informs both the relative literature and practice.